Mouse over the product types on the left to see examples
POP - Point of Purchase
Point of Purchase advertising prominently displays a product, or highlights a service, in a high traffic area with the intention of increasing sales.
75% of consumer purchasing decisions are made at the point of purchase*
POP advertising promotes the product or service by appealing to the customer's emotions. It can cause an impulse or unplanned purchase. This can account for up to 39% to over 50% of purchases, although this invariably changes from one market to the next.
Impulse purchases account for 50% of all purchases**
*User Interface Engineering, 2002
**Philips & Bradshaw, 1993