Interprint Solutions - Creative displays

By: Interprint  05/12/2011

Mouse over the product types on the left to see examples

POP - Point of Purchase

Point of Purchase advertising prominently displays a product, or highlights a service, in a high traffic area with the intention of increasing sales.

75% of consumer purchasing decisions are made at the point of purchase*

POP advertising promotes the product or service by appealing to the customer's emotions. It can cause an impulse or unplanned purchase. This can account for up to 39% to over 50% of purchases, although this invariably changes from one market to the next.

Impulse purchases account for 50% of all purchases**

*User Interface Engineering, 2002

**Philips & Bradshaw, 1993

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