Ways to wear… « The Inside Track A|wear
Speaking on the launch of the new season, Brand CEO A|wear, Annmarie Flood said “In the current Irish climate where our customer is more value conscious than ever & still striving for the latest trends, this collection makes it possible for her to have both. Our emphasis is on wearable fashion at the right price. With ruffle blouses & skirts at a purse friendly €30 – €35 and the highest price point set at €45 for the animal print jumpsuit, this season we want our customer to know she is getting value for money without sacrificing on fashionability or quality.”
Tabea Weyrauch The Face of A|wear SS11
The face of the A|wear SS11 collection is model and winner of RTE ‘The Model Scouts’ competition, Tabea Weyrauch. ‘The Model Scouts’ is Ireland’s answer to Britain’s Next Top Model which aired on television before Christmas.
Tabea was handpicked from thousands of entries by IMG international model scouts Jeni Rose and David Cunningham who have scouted and developed international faces such as Lara Stone, Gemma Ward and Erin Wasson. A|wear has always supported up-and-coming models and the major prize was the opportunity to become the face of the A|wear spring campaign for 2011, will appear in the window of every store and also feature on the front cover of the A|wear spring magazine; so it’s safe to say Tabea will be the model to watch in 2011.
The information in this article was current at 02 Dec 2011