Product Overview - Inish Technologies

By: Inish Technologies  05/12/2011
Keywords: marketing

Concynity delivers Campaign Management, Lead Management, Marketing Resource Management (MRM) and Enterprise Marketing Management (EMM) capability that empowers marketers to:

  • Plan & manage marketing campaigns
  • Create & execute multi-channel campaigns
  • Report on camping success
  • Allocate roles/responsibilities to marketing users and tasks
  • Collect and store marketing assets
  • Segment, execute and manage marketing campaign workflow
  • Identify and delivers leads
  • Respond to event triggers

The solution is made up of a number of key modules

  1. MRM - Marketing Resource Management & Workflow
  2. Campaign Management
  3. Reporting

Concynity has the required features to deliver timely and relevant multi-channel programmes.


  • Is modular in design: Planning, execution, workflow and reporting operate seamlessly
  • Is web enabled to allow marketing user access to campaigns in real-time
  • Provides access to multiple data sources: both data and application integration supported
  • Has an intuitive user interface
  • Is developed using SOA standards to ensure operational flexibility and fit

Keywords: marketing

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Services - Inish Technologies

Solutions developed for the marketing department - no matter how well presented or marketed - must be backed up with an array of specialist business and technology services to deliver power to the marketing user. Inish domain experts have provided services to leading banks, insurance and telecommunication organisations across the world for 17 years. Inish experts have increased the effectiveness of several marketing platforms.