SNA | Idiro

By: Idiro  05/12/2011
Keywords: Social Network, Mobile Operators, Network Analysis

As we all know one of the largest social networks currently available on the Internet is Facebook, with approximately 600 million active users, and upwards of a billion links (as of June 2011). One could do a lot of interesting data mining if you could get your hands on Facebook's data..and it seems you can. Apparently, almost 75% of Facebook users enable the default privacy that exposes their private data to web-crawlers.

Social Network Analysis is predicated upon the assumption that people tend to maintain links with their friends over time, by calling, texting, sending IM and otherwise interacting over various forms of Social Media. However, there tends to be an upper limit to the number of meaningful social relationships that can be maintained [1], even through the relative convenience of online networking through Facebook, MySpace, Sina Weibo, Studivz or Twitter to name but a few.

As the discipline of social network analysis (SNA) develops and experiences wider adoption it has become clear , at least to us here in Idiro, that there are a number of erroneous ideas circulating which undermine the integrity of social network analysis as it is applied to telecoms.    GCJK9UN3TAF3

Although the actions of individuals have been known to be influenced by trends within their social network [1], their opinions and estimation processes may also be affected. In a recent study published by Jan Lorenz and Heiko Rauhut of ETH Zurich, Switzerland [2], and described by Wired.com [3], the ability of crowds to accurately estimate a particular attribute declined as their knowledge of others' choices increased.

Idiro is providing Pro Bono consultancy and resources to assist Reach Out in developing a community presence.

In progressing its expertise in data-driven viral marketing, Idiro has spent a number of years researching academic knowledge and business best practice in word-of-mouth marketing. In addition, Idiro has been deeply involved in the development, implementation and measurement of word-of-mouth marketing campaigns by its own customers for over five years.

Aidan Connolly, Idiro CEO said, “Idiro is pleased to share our expertise in word-of mouth marketing with

During the first half of this year  we have been talking with two mobile operators who have piloted the use of Social Network Analysis (SNA) in marketing, but in both cases the trials failed.   At the end of the project the mobile operator, having invested significant time and money in running a trial, is none the wiser which got me to wondering why are so many operators still failing to get real benefit from SNA trials.

Keywords: Mobile Operators, Network Analysis, Social Network, Social Network Analysis

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