"Animation is among the most prominent attention-getting devices used in advertising. A growing body of experimental research documents the psychological superiority of animation over static images. Indeed, animation has been found to elicit stronger orienting responses and longer retention."
From a series of research results carried out over the past 7 years.
If a picture speaks a thousand words what does an animation speak? – well – on that basis - a 3 minute animation speaks exactly 4, 500,000 words – because that is how many words multiplied by the number pictures there are in an animation – animation is a collection of stills rendered into a movie – just like film.
IDFGlobal does animation really well. Forget the flat plastic cartoon look – think in terms of absolute realism – think in terms of stunning art direction – and think in terms of perfection.
To back up the talent of the 120 person animation team IDFGlobal has an Oscar winning renderfarm.
In fact the IDFGlobal renderfarm equipment was used to render movies that have won a total of 20 Oscars.
Now that is saying something.