PPC | Pay Per Click Advertising | PPC management

By: Idf  05/12/2011
Keywords: advertising, search engine, pay per click advertising

IDF Marketing’s management (PPC) services involve paid advertising placements as sponsored results in search engine rankings. PPC provides for almost instant exposure for your website on search engines, global content networks, and individual websites in keyword-targeted ad placements.

As an advertiser you can bid on specific and relevant keyword phrases and terms. Your placement is directly related to your bid amount. Your ad will appear in a variety of places including:
Search engine ranking pages, as sponsored listings related to search results.
On large content networks displaying ads, and offering content relevant to your targeted keywords.
On individual websites displaying similar ads with relevant content and keywords.

Benefits of PPC Management

There are many ways you and your company can benefit from professional PPC management:
The advertiser can set a specific campaign budget as well as budget per click.
The advertiser can often choose specific sites where their advertisements will appear.
PPC advertising can lead to a lower cost-per-conversion (cpc) than other advertising models.

Why Hire a Professional for your Online PPC Management?

Pay per click campaign management can take up a lot of time due to the keyword research that is required, not all advertisers will know how to choose the best keyword and phrases to target. As a result, it is more productive to hire a PPC management expert to handle your pay per click campaigns. Here are some additional benefits to hiring an PPC professional:
Online advertising professionals know how to research the best and most appropriate  keyword phrase options for your bidding, based on other competitors bid level, how often the terms are searched for by your target market, and much more.
PPC professionals know several techniques to implement in their PPC campaigns, such as “negative keywording” so that your ads won't show for search queries containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.
PPC marketing can be very complicated, when dealing with thousands of variations and keywords, and optimizing ads for each search term.
PPC professionals will take the time to test different variations of search terms and monitor results for you, to ensure the best PPC campaign results.

Why Hire IDF Marketing for your PPC Campaign?

Keywords: advertising, pay per click advertising, ppc management, search engine

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