Marketing is a core element of the integrated service provided by IDEA. A strong marketing plan with clear objectives and strategies will help you achieve your business goals.
Each of our clients are assigned a dedicated project manager who is a qualified marketing professional. Our marketing team have a wealth of experience and provide customers with expertise in the areas of market research, strategic planning, communication planning, focus groups, etc. Our integrated approach guarantees consistency across marketing campaigns to achieve maximum impact.
Your brand is your most valuable asset. It pays to manage and protect it. A brand is the foundation upon which marketing strategies are formed. It defines who you are, who you need to communicate to and what you need to say. So it is vital that you understand what makes a good brand and how your brand can work for you and add value to your business. Good logo design is essential but is only one element of brand development. We have the specialist skills, experience and resources required to manage and build great brands.
IDEA likes to approach advertising by examining our clients objectives, brainstorm our ideas in the creative studio and working out how to best use the clients available budget to maximize the impact of any advertising and ensure the target market is reached.
IDEA offers the following advertising services: Advertising Design, Media Booking, Campaigns for Print and Radio, Internet Advertising, Copywriting for Adverts, Outdoor Advertising
It is a very competitive marketplace good design is essential but even more important is using good design to deliver bottom line benefits such as increasing sales and website visitors. Enabling your company, products and services to stand out from the crowd for all the right reasons gives you a good head start in the drive for profitability and success. Effectiveness of design is at the heart of what IDEA does and this can be seen in the many successes we have had in the Irish Design Effectivness Awards.
It is important to have a web presence, its even more important that it works! From website design to optimisation we offer customised solutions based on our clients requirements. Your web site should be the equivalent of having a sales division of your company open 24-hours a day, 7-days a week, all over the world. IDEA works with our clients to develop their web strategy before embarking on website design or development, this ensures that the website meets clients expectations and delivers measurable results. We can build websites that are fully editable by our clients which ensures that their websites are always up to date.
Video has always been the most emotive method of communicating about a company, organisation or brand. Its combination of visual effects, music and live footage can deliver a complex message to the viewer in a very short period of time.
Now with sophisticated presentation techniques, YouTube and other online TV channels, companies are embracing the huge benefits of this tool.
IDEA provide a wide range of video services from documentary to corporate messaging, from instructional video to corporate keynote presentation. We script, design and oversee the production of your corporate video project under manageable budgets to impressively high standards.
IDEA have unique experience in packaging design with over 15 years delivering successful packaging projects ranging from rebranding to new product development and repositioning. Good packaging can create a connection between products, brands, and customers. This connection can then be used to help products stand out from the competition and ultimately increase sales. We are committed to making ensuring our designs maximise the potential of each product.