ICAD

By: Icad  05/12/2011
Keywords: advertising

Relevant changes are made to the category list each year. In 2011 the categories were as follows. Unless otherwise specified in the category title, single and/or campaign entries can be entered into each category.

ADVERTISING PRINT
Press
- Colour Consumer
- Colour Trade
Outdoor
- Outdoor Poster
- Transport
- Specials
Ambient
- Ambient Media
Direct
- Direct Response Ad (Print)
- Direct Mail
Print Craft
- Photography
- Use of Photography/ Image Manipulation
- Illustration 
- Use of Illustration
- Art Direction
- Copy Writing
- Model Making 
- Typography

ADVERTISING BROADCAST TV
TV & Cinema
- Single Commercial (Up to 10 Seconds)
- Single Commercial (Over 10 & Up to 20 Seconds)
- Single Commercial (Over 20 & Up to 30 Seconds)
- Single Commercial (Over 30 & Up to 50 Seconds)
- Single Commercial (Over 50 Seconds) 
- TV/Cinema Commercial Campaign (Any Length)
Direct Response
- Direct Response Commercial (TV / Cinema)
Broadcast
- TV Idents (Station, Opening Sequence)
- TV Stings (Sponsorship) _TV Promo
Broadcast Craft
- Visual Effects
- Animation 
- Art Direction / Production Design
- Direction 
- Editing
- Cinematography
- Music (New Score)
- Use of Music
- Sound Design
- Performance

ADVERTISING BROADCAST RADIO
Radio
- Radio Commercial (Up to 30 Seconds)
- Radio Commercial (Over 30 Seconds) 
- Radio Commercial Campaign (Any Length)
Direct Response
- Direct Response Commercial (Radio)
Broadcast Craft (Radio)
- Copy Writing
- Direction
- Editing
- Music (New Score)
- Use of Music
- Sound Design
- Performance

DESIGN


Identity / Branding

- Logo

- Stationery Suite

- New Branding Schemes

- Rebranding Schemes


Print Design

- Books

- Catalogues

- Reports

- Newspapers / Magazines / Periodicals

- Brochures

- Posters

- Point of Sale

- Stamps

- Cover / Sleeve Design

- Print Miscellaneous


Packaging

- Consumer Goods (Individual)

- Consumer Goods (Range)


Motion

- Motion Graphics


Environmental Design

- Exhibition & Display Design

- Signage & Information Graphics

- Environmental Design


Design Craft

- Photography

- Use of Photography

- Illustration

- Use of Illustration

- Typography

- Use of Typography

- Copy Writing

DIGITAL
Digital
- Made for Online Commercial
- Interactive Viral 
- Online Display (Banners / Pop-ups)
- Mobile Phone
- Social Media
- Apps
- Website
- Interactive Kiosk & Installation
- Electronic Publication Design
- Digital Miscellaneous
Digital Craft
- Illustration
- Photography
- Art Direction
- Animation
- Copy Writing
- Sound Design
- Typography

INTEGRATED
- Integrated Advertising Campaign
- Integrated Design Campaign

GREENHORN
- Art Direction
- Copy Writing 
- Design
- Craft

CLIENT
- Client

Keywords: advertising