IAPI AdFx Awards

By: Iapi Advertising Effectiveness  05/12/2011
Keywords: advertising, foods

Entries for the same campaign may be entered in more than one of the categories below, however a separate payment must be provided for each entry.

We would recommend that if you enter a sector category you should re-write your paper to address the long term benefits in the Long Term category as an example.

Please keep in mind that all campaigns must have run between June 30th 2008 and March 2010.


Packaged and frozen foods such as pasta, meat, fish or poultry, prepared convenience foods, dairy products and substitutes, bakery goods, cereals and other foods intended primarily for breakfast, fast food, family and other restaurants, snacks, desserts, confectionery, pet food, health drinks and non-alcoholic beverages, fruit. Cleaning products, waxes, detergents, floor-care products and services, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services, pet-care, etc.

Pharmaceutical, Healthcare, Cosmetics & Toiletries

Drugs, vitamins, first-aid products and devices, hospital and health services, health insurance, dental and medical care services, wellbeing and beauty treatments. Cosmetics, skin care, hair and nail products, fragrances and other personal care products such as deodorants, dyes and diapers, etc.

Corporate, Finance & Services

Advertising to promote a corporation or finance company, not necessarily just their products or services including CSR. Employer branding and/or recruitment. Business services, utilities, banking, credit cards, insurance, loans, mortgage, mutual funds, travellers' cheques, advertising promoting overall image and capabilities of a financial institution. Couriers, business-related goods and services such as consultants and professional services, etc.

IT/Telecommunications & Digital

Telephone products and services, cellular products and services, internet services, computers including desktop, portable, PDAs, modems, printers, monitors, software. IS or Broadband solutions or provider, telco equipment, network hardware, mobile operator, mobile technology, phone cards. IT training, equipment, network hardware, information security and data management systems. Mobile, Internet, Viral, websites, etc.

Leisure, Media & Entertainment

Audio/video/DVD (pre-recorded), games, cinema, books, music, radio or television programming, digital cameras, camcorders, digital printers and other photographic equipment, airlines, holidays, ferry companies, car rental, train, travel and tour operators, sports, sports equipment, culture (arts), greeting cards, or other products that are intended for gift-giving or leisure activity, bookmakers, TV stations, radio stations, newspapers, etc.

Electrical Consumer Goods

Washing machines, fridges, freezers, dishwasher, vacuum cleaners, TVs, radios, DVD players/recorders, sound systems, DIY tools and all other consumer electronics.


Cars, trucks, motorcycles, both brand and model advertising, accessories and car care, in car entertainment, auto services, wheels and tyres, petrol stations, etc.

Retail & Fashion

Department stores, convenience chains, supermarkets, online stores, retail outlets, fashion stores and accessories, clothing, eyewear, hosiery, lingerie, footwear, jewellery, etc.

Alcoholic beverages

Beer, wine, spirits, champagne, ready-to-drink beverages, liqueurs, cocktails and all other alcoholic products/related services.

Public Service, Social Welfare & Education

Any general consumer awareness campaign intended to educate the general population and/or bring about a change in consumer behaviour in relation to some health or societal related issue. Emergency Appeals, charities and funds; NGOS, Government information, Forces Recruitment, Road and Public Safety; Environment and animal welfare, Health and Hygiene; State education; State employment organisations; Election campaigns and Political advertising, etc.

New Launch

A campaign that has achieved a highly successful product or service launch. The commercial communications must have been key to the success of the launch.

Long Term Effectiveness

A campaign which has run for a minimum of five years including the period March 30th 2008 up to March 31st 2010, with proof that the choice and use of commercial communications were key to the campaign's success.

Grand Prix

All Gold winners in each category will be eligible for the Grand Prix Award. This will be decided by the judges on the second round.

While every effort has been to provide a full range of categories, it is inevitable that some products may fall outside of the descriptions provided above. If you need clarification or direction in relation to the category that your entry should be submitted under, please contact Sean McCrave or Aisling Conlon at IAPI on (01) 6765991.

Keywords: advertising, foods

Contact Iapi Advertising Effectiveness

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