website optimisation

By: Hal 9000  05/12/2011

If you have had a carried out by us on your site you will have received a report detailing the on-page and off-page tasks required to  your site. This report will also contain a number of recommendations related to the marketing online of your business.

The next step is to implement the recommendations highlighted in the report and this can either be carried out by yourself in conjunction with your webmaster. Or, if you are busy concentrating on your core business, you may not have time to address these issues and we can provide this service for you.

Here is a sample costing to give you an idea. This is based on us having already done the premliminary work in producing a Website Evaluation Report.

1. Initial meeting:

to agree scope and deliverables   (we are based in Dun Laoghaire, so this can be by phone where required, allow for 45mins)

determine competitors

agree keywords

2. Baseline metrics report:

current SERP placement

current SEO ranking

Google Analytics report

2. Competitor analysis

keyword research (up to 3 competitors)

in-bound links research (up to 3 competitors)

3. On-page optimisation:

meta-data for (up to 8 pages)

content tweaks for keywords (up to 8 pages)

4. Sitemaps:

sitemap created for visitors

XML sitemap created & submitted to Google

5. Search engine submission:




5. In-link creation:

submit to free directories (up to 10)

submit to Dmoz Directory

submit to paid directories (where requestedby client)

indicate blog sites to interact with and comment on (content to be created by client)

indicate article sites to submit an article to (where article content provided by client)

Cost:   €475 (+ vat)

The information in this article was current at 02 Dec 2011

Contact Hal 9000

Email - none provided

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If you have received an evalution report but do not have the resources to implement it, then we can do this for you. We offer a package for clients who are new to the web and Online Marketing.


new website customers

This option also includes a 1 hour training session on how to update the site yourself going forward, minimising your web maintenance costs. The site will be created from a WordPress template, and can be modified to include your logo. Although this is not designed for eCommerce sites ie. those selling online.