With over four billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer.. and the consumer closer to the brand.But how and where can businesses best leverage mobile solutions and technologies to reach and interact with their customers? At this event we will take a look at what is happening globally, what pilots and roll-outs have taken place, where GS1 Standards fit in to the frame and at the benefits Solutions can deliver.A key feature of this briefing will be a mobile app demo fetauring the GS1 interactive shelf. Check out the short .This event is free to attend for paid up GS1 Solution Providers but registration is required in advance.