Focal Media

By: Focalmedia  05/12/2011
Keywords: retail outlets, Drink Brands

Overview of our Media

Specialising in the Drinks Sector, Focal Media is the preeminent media company operating on the island of Ireland, in the license trade.  With 1,200 illuminated FocalPoint units in the Republic of Ireland, and 200 units in Northern Ireland, in selective high-footfall high-volume accounts, FocalPoint units deliver Reach and Frequency, ensuring your brand messages are kept "top-of-mind", with drinking consumers when and where they make their brand call.

FocalPoint In-Bar Signs are slim-line illuminated units, strategically positioned for maximum impact and visibility within the Main-Body-of-the-Outlet, within the decision corridor and hotspots, in selective high-footfall, high-volume accounts, throughout the island of Ireland. 

Delivering "Reach" and "relentless Frequency" where the brand call is made, FocalPoint In-Bar Signs, keep "your" drink brands marketing messages Top-of-Mind, and are p roven to influence the Brand Call.

Keeping consumers "reached" with "relentless frequency" (relentless brand repetition) they are constantly Connecting and Engaging with, Persuading and Prompting buying consumers to buy "your drink brand".  

FocalPoint Offtrade units are illuminated units strategically positioned in selective specialist off licence outlets and retail outlets with offtrade.  Reaching and engaging with buying consumers at the point of purchase; FocalPoint Offtrade units cuts through the plethora of colour, labels and noise that is the offtrade, in the most highly visible and impactful fashion available.

Born out off targeting selective retail outlets with Offtrade, FocalPoint Retail units are illuminated units strategically placed in selective C-stores and supermarkets.  With the recent change in legislation affecting the display of alcohol in retail outlets, (Intoxicating Liquor Act 2008), our current stock of FocalPoint Retail units is now available for FMCG product to advertise.  This has opened up a new client base for us, and opened up a whole new opportunity for FMCG advertisers to target and reach consumers at the point of purchase. 

Specialising in the Drinks Sector for over eight years, Focal Media have partnered with the premier manufacturer and supplier of Back-of-Bar Display units operating in this sector, supplying high-end Back-of-Bar Displays to drink clients all over the world.  Known in the trade as "bottle glorifiers", let us help you position your key drink brand behind the bar counter, pride of place, highly visible to drinking consumers.


Upon changing a design, a digital photo is taken of the unit and made available to you on this web site through our client log-in (top right).  This 100% site audit enables you to see your Ad insitu, pride of place, driving sales on of your brand.  Please visit our Guest Log-in section for examples of how your brand might look on FocalPoint units.

Keywords: Drink Brands, retail outlets

Contact Focalmedia

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