Research web strategy

By: Elucidate  05/12/2011
Keywords: Traffic Analysis, Website Traffic, Radiological Protection

Our research, intelligence and approach has allowed us to make a dramatic impact on the level of users accessing our clients' online services.
 
We conduct research in a number of ways to assess our client's online presence and overall use of the web as an effective communications and business channel. These include: 

  • Customer and client focus groups, research surveys and workshops 
  • Website traffic analysis
  • Sector analysis and benchmarking.

Reviews

We have successfully carried out research to inform web strategies for blue chip organisations including Tesco, Eircom, ireland.com, An Post, the Radiological Protection Institute of Ireland and safefood amongst others.
 

When performing website reviews, our researchers act as customers (e.g. buyers of a product/service, potential buyers, potential or existing investors, potential or existing business partners, interested public at large) and review the website based on a number of critical success factors as outlined in our Web Vision Methodology™. 

Each attribute is scored on a given scale, providing little room for individual interpretation, which ultimately assures objective results.  We have successfully utilised the WVM for the past number of years with our clients in a wide range of sectors on a variety of projects. 
 

Keywords: Radiological Protection, Traffic Analysis, Website Traffic, Website Traffic Analysis

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