Ensuring that your message hits target

By: Halcyon Days  05/12/2011
Keywords: advertising, Editorial Opportunities

At Halcyon Days, we believe that advertising is not as straight forward as some other marketing organisations may have you believe. In a nutshell, advertising must increase sales now, while also enhancing the power of your brand to produce sales in the future.

However, increasing clutter in the advertising space, coupled with the great abundance of equestrian media all clamouring for a piece of your marketing spend, combine to make it increasingly difficult to develop advertising campaigns that will work. That's where we come in.

We know the industry, the consumer and the media. We take this knowledge and develop a tailor made advertising campaign, choosing the most appropriate media at the most advantageous times, whether this is the national equestrian press, regional specific magazines or Internet media. Then, we craft your message according to your needs, your wishes and your ambitions.

We also believe in value for money. We negotiate the best rates for you and don't keep the cream for ourselves - it's all passed on to you. And we also know that value doesn't stop at pounds and pennies. We leverage your advertising spend to exploit editorial opportunities to the full, to ensure that you get maximum possible exposure for the least possible cost.

Keywords: advertising, Editorial Opportunities

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