First Advertising negotiate, plan and buy radio campaigns for a wide range of clients. Whatever your favourite station you’ll have heard one of our commercials very recently.
Ireland has one of the strongest commercial radio markets in Europe. On average Irish adults spend about four hours each day listening to the radio. That’s three times more than our nearest neighbours in the UK, and almost five times more than the Swedish!
The Irish radio market is highly regulated and audited, with plenty of accurate data available on listenership and consumption habits.‘Prime time’ is usually defined as being between the hours of 7AM and 7PM, but as a general rule listenership tends to be highest at breakfast and mid-morning.
The good news for advertisers is that, due to intense competition (there are almost 50 licensed stations catering for a population of just 4.5 million), pricing is competitive versus other media channels. Advertisers can target an audience with high frequency and impact, at relatively low cost.
Low production costs are another benefit. While the budget for producing radio commercials will vary, for example depending on the number of actors or type of music required, relative to other creative platforms it can offer excellent value. At First Advertising we always seek to minimise production cost and maximise the media budget that our clients have available for targeting new customers and incremental business.
Talk to us today about the effective promotion of your product or service on radio.