Industry Analysis

By: Messori Marketing   20/07/2010
Keywords: Marketing Strategy, Strategy Consultancy

Drawing the right boundaries of your industry is an essential step in strategy implementation. Defining your industry too broadly or too narrowly may obscure or cause you to overlook differences between the various dimensions of competition.

The overall level of rivalry present in your industry can be painfully evident to you and to your competitors, often it is difficult to identify the underlying determinants that drive competition at that specific level of your industry.

Keywords: Marketing Strategy, Strategy Consultancy