Online strategy and internet strategy services from AMAS, Ireland

By: Amas  05/12/2011
Keywords: web development, strategic planning

An internet strategy is the starting point to enable your business to prosper online. The great brands of today and tomorrow are being shaped by their internet strategies. Yet too many online projects fail because of an absence of an internet strategy or gaps in executing it. Your internet strategy absolutely has to:

  • Support your business goals – sales, marketing, communications, customer service, operations
  • Govern what online channels you use and how
  • Enhance, not detract from, your corporate or brand reputation
  • Provide a framework for you and your team to manage an increasingly complex online presence

Every business needs an internet strategy. Our advice is clear. Don’t build a new site or overhaul an existing one without an internet strategy. Don’t follow the herd onto Facebook or Twitter without a social media strategy. And don’t launch an online campaign without a strategic context. At AMAS, we conceive internet strategies and support our clients to execute them. Our strategic services include:

Strategic planning

AMAS defines how and where the internet can allow you to deliver your business strategy. We facilitate and often challenge business owners and senior management teams on how they currently use, or could use, various online channels. Through a rigorous, evidence-based approach, we identify the opportunities and the risks and allow clients to plan, resource and deliver online projects with confidence.

M arket analysis

Understanding your business, your markets and your sector is essential to developing an internet strategy. At AMAS, we familiarise ourselves with your business. We also conduct primary research – stakeholder consultations, surveys, audits, user testing – to provide in-depth analysis to inform an internet strategy.

Channel selection

Social media

Reputation management


Once the internet strategy has been set, the next step is to scope requirements – technical, operational, marketing, communications and more. AMAS scopes, documents and distils requirements for internal teams and for third-party suppliers. We also help identify suitable suppliers, providing a full end-to-end procurement service for online technologies and services. This has resulted in significant cost savings in web development and related services to AMAS clients.

Technology selection

Selecting the right technologies to make your internet strategy a reality is vital. There are many, many suppliers and solutions available for website design, development, hosting and deployment. Selecting the right ones can be challenging. AMAS makes this simple. We select the best, most cost-effective technology solutions and providers to suit our clients’ needs and your budgets. We are vendor independent. That means we have no commercial or other arrangements with web developers or other providers that would compromise the informed, objective advice we give to our clients.

Keywords: strategic planning, web development

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