By: Pixelo Design Ltd  13/10/2016
Keywords: graphic design galway, explainer video ireland

Let’s begin with a little story...

‘A few years after its launch, a small virtual data storage company hit a road block on its path to growth. There was no significant increase in its customer base, despite putting in heavy marketing efforts and campaigns. The home page of their website was just not converting enough customers as people were finding it difficult to understand what services they offered. They had a product that could solve a problem that customers didn’t even realize they faced! So, as an experiment, they ditched all other plans and released a short explainer video on their website – a quirky creation that crunched their massive techy talk into a fun and easy to understand format. The experiment worked like magic, landing them a 4-billion-dollar valuation, heaps of funding and over 50 million customers!

This is the power of explainer videos – a potent medium that allows businesses to engage with potential customers and audiences in a format they will appreciate. Still confused on whether you should be using them for your own business branding efforts? Here is a run-down of what explainer videos are and why you should care about them.

Explainer Videos – Explained
It is one thing to have a great story to tell, and an entirely different and much more difficult thing to communicate that story in a way that converts an audience of people into customers, partners and associates! You need a medium that engages people, interacts with them and explains your product/service in a manner they will understand and appreciate. You have a mere few seconds to grab the attention of website visitors, touch that painful nerve that communicates that they have a problem and then convince them that your product/service is exactly the solution that they have been looking for. Explainer videos let you do that in style!

Within a few seconds, explainer videos allow you to grab the attention of your website’s visitors, tells them about your business/brand/product/service and get them excited enough to convert. It shouldn’t contain every detail and tech spec about your product. It shouldn’t even provide details on how to buy. It should just convey ONE message to your

Explainer Videos – Benefits
Wondering whether an explainer video can actually add value to your business? Here is a list of benefits you can get from them:

• They generate interest amongst potential customers about your brand/product.
• They clarify the objective of your product in straightforward, easy to understand terms.
• They help increase website conversion rates.
• They liven up your sales pitch in strong, consistent and creative ways.
• They help audiences retain information better.
• They help you get better Google search rankings.
• They are easily shareable on social medial and other platforms, thereby increasing your audience reach even more!
What more can you ask for. Get an Explainer Video created for your brand today!
Pixelo Design is a leading graphic design company in Australia that is dedicated to helping small businesses in building their brand identity and looking as good as they possibly can. Their highly creative team offers solutions geared towards enhancing conversion rates and increasing sales, while crafting a brand image that will help client businesses in standing out of the crowd.

Keywords: explainer video ireland, graphic design galway,

Other news and updates from Pixelo Design Ltd


How to Find the Best Brochure Design Service

The internet is an important avenue for marketing these days, however, print advertising is still equally relevant. And a brochure


Pixelo Design Offers Chance to Irish Businesses to Build Customer-Base via Graphic Design Services

Pixelo Design, a graphic design agency from Meath, is offering opportunity to Irish companies to enhance their business and build


4 Benefits of Choosing Reliable and Quality Graphic Design Services

There are many issues that a business owner comes across over the course of their day-to-day business operations. The need


Read These 4 Tips before Choosing a Logo Design Company

A logo is a small design adopted by a business that plays a significant role in identifying it and its


Pixelo Design Offers Phenomenal Range of Graphic Design Services for Irish Businesses

Pixelo Design is a graphic design agency located in Ireland’s Meath. To help small Irish companies in creating an eye-catching



Much has changed in the world of business and trade in the last decade. In today’s highly competitive market, every


Brochure Design in Dublin – Getting the Perfect Brochure Designs!

Brochures have become a necessity across every industry. Be it agriculture, machinery, food, electricity – leading brands in each industry


Pixelo Design is Offering Quality Designing Solutions for Irish Small Businesses

Pixelo Design, a Graphic Design Company from Ireland is helping small Irish businesses in turning into successful ventures with their


Brochure Design in Ireland – Why Your Brochure’s Design Is Important

Brochures are an integral part of the traditional print marketing strategies. Its primary purpose is to educate your customers about


Brochure Designing Tips for First Timers

Brochures and flyers are the most used printed marketing material. They are also perhaps the most effective way to promote


Most Effective Ways to Choose Brochure Design Company in Dublin

Brochures are an important part of traditional marketing strategies. Even today, they play a huge role in the marketing of


Ireland Brochure Design Agency - To Create Creative Brochure for Your Company

Do you rely too much on your website to promote your brand? Then you might be missing out. When it


Choose the Best Logo Design Company for Creative Logo

A logo defines a business to the outside world. A well-designed logo will speak volumes about not only the business


Find Graphic Designer in Ireland for Eye Captivating Graphics for Your Website

Graphic design is a form of visual communication where different types of words, symbols, images and illustrations are used to