Just as a baker uses a recipe to ensure the success of his cake, the process of creating a “recipe” or plan for your business is essential to succeed. Without a plan, you plan to fail, leaving far too many things to chance. For business planning to be successful, the company objectives should be SMART — Simple, Measurable, Achievable, Realistic, and Timely. Once the objectives are in place, strategy is set and activities developed.
Strategic Business Plan
The tool for decision making, this includes research, strategy and analysis
DO Marketing will provide you with a plan that not only defines the strategic marketing plan, but also defines what internal changes will have to be made to support this growth – such as new skills, people, technology, and operational work flow
Strategic Marketing Plan
In conjunction with you, DO Marketing will develop a strategic marketing plan, determining a long term vision for the company based on its existing strengths and market opportunities.
Articulate a plan for the best use of the organisations resources and tactics to meet its objectives.
Conduct various kinds of internal and external research.
Sets out the message to be conveyed, and carefully define targets.
Outline numerous ways to reach the target markets, through the including advertising, promotions, and selling processes.
Complete marketing budget, with careful revenue forecasts.
DO Marketing can work to create a clear creative message and an innovative marketing activities plan.
Ensure continuity of the message and company image, and plan annual expenditures.
We are marketing mix focused versus advertising focused, any plan we devise is with the objective of achieving maximum results with the minimum of advertising spend.
For businesses who just want independent fresh thinkers whom to bounce their ideas, we can also offer an as-needed advisory session. We can assist businesses on an as-needed basis, with no further commitment on their part.