Reports | Digital Times

By: Digital Times  05/12/2011
Keywords: advertising, online advertising, Online Video

Google’s browser Chrome overtook Firefox for the first time globally on a monthly basis in November, according to StatCounter, the website analytics company. StatCounter Global Stats shows that Chrome took 25.69% of the worldwide market (up from 4.66% in November 2009) compared to Firefox’s 25.23%. Microsoft’s Internet Explorer still maintains a strong lead globally with..

The way people consume video is changing and changing fast. New research by Marc Gosschalk, a senior analyst with comScore, suggests 1.2 billion people worldwide watched on average 18 hours of online video each in October 2011. Russia (43.1 million unique viewers), Germany (42.7m) and France (36.6m) lead the way in Europe in terms of..

Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011 (H1), compared to 2010. €65 million was spent online by Irish advertisers while spend on other media in H1 2011 has been valued by Nielsen at €443.4m down 1.5% year on year. Online adspend brings the..

IAB Ireland has published a mobile advertising handbook to help its members plan a mobile strategy. It is expected that there will be a 50% growth in smartphone ownership in the next 12 months in the Irish market. Smartphones could overtake desktop ownership within 12 months. Advertisers have told us that they want to equip..

Irish tech firms seem to be attracting healthy interest from venture capitalists and investors. In the six months to June 2011 Irish technology companies raised €161.9m from investors. This is an increase of 58% on the same period last year, according to the Irish Venture Capital Association (IVCA) VenturePulse survey just published. Maurice Roche, chairman..

The Audit Bureau of Circulations has come out with figures widely trumpeted by the web-site The figures put them as the number one motor site in Ireland. The audit was carried out for the period March 1 to March 31, 2011 and appears to be the most recent data available. This now places the site..

Facebook appears unstoppable at the moment. According to a new report from Reuters, the social network’s revenue for the first half of 2011 stands at $1.6 billion – double what it earned in the first half of 2010. While Facebook does not disclose its financial results, an insider told a Reuters reporter that Facebook’s net..

We were sent the latest Cisco Quarterly Threat Report (2Q11). The first half of 2011 witnessed a seemingly nonstop array of data breaches against companies, big and small. In some of those cases, the attackers claimed the motive was to shed light on security issues. But in other cases of stolen and published customer data,..

“Looking back over the last few months using Google’s handy Insights for Search tool reveals it’s been a summer of search for celebrity gossip, sporting moments and Google+” reveals Celine Crawford of MKC communications. “Without a doubt Google searches so far have been dominated by celebrity gossip and deaths.  Over April, May and June the..

Once again we receive another report saying Ireland is not embracing and not capitalising on the economic and social opportunities presented by the internet. The annual report (for 2010) of the Digital Hub Development Agency (DHDA) also highlights the potential cost savings, time efficiencies and service improvements that could be delivered by public and private..

Senior marketers in Ireland (those that spend money) believe that 2013 is the year to watch with significant growth returning again at that time with 2012 providing a solid foundation for future expansion. The general feeling for 2011 is that while difficult, it is definitely showing signs of improvement. The latest bi-annual Alternatives Marketing Watch..

The information in this article was current at 02 Dec 2011

Keywords: advertising, mobile advertising, online advertising, Online Video, Senior Analyst, Website Analytics

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