Reports | Digital Times

By: Digital Times  05/12/2011
Keywords: advertising, online advertising, Online Video

Google’s browser Chrome overtook Firefox for the first time globally on a monthly basis in November, according to StatCounter, the website analytics company. StatCounter Global Stats shows that Chrome took 25.69% of the worldwide market (up from 4.66% in November 2009) compared to Firefox’s 25.23%. Microsoft’s Internet Explorer still maintains a strong lead globally with..

The way people consume video is changing and changing fast. New research by Marc Gosschalk, a senior analyst with comScore, suggests 1.2 billion people worldwide watched on average 18 hours of online video each in October 2011. Russia (43.1 million unique viewers), Germany (42.7m) and France (36.6m) lead the way in Europe in terms of..

Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011 (H1), compared to 2010. €65 million was spent online by Irish advertisers while spend on other media in H1 2011 has been valued by Nielsen at €443.4m down 1.5% year on year. Online adspend brings the..

IAB Ireland has published a mobile advertising handbook to help its members plan a mobile strategy. It is expected that there will be a 50% growth in smartphone ownership in the next 12 months in the Irish market. Smartphones could overtake desktop ownership within 12 months. Advertisers have told us that they want to equip..

Irish tech firms seem to be attracting healthy interest from venture capitalists and investors. In the six months to June 2011 Irish technology companies raised €161.9m from investors. This is an increase of 58% on the same period last year, according to the Irish Venture Capital Association (IVCA) VenturePulse survey just published. Maurice Roche, chairman..

The Audit Bureau of Circulations has come out with figures widely trumpeted by the web-site DoneDeal.ie. The figures put them as the number one motor site in Ireland. The audit was carried out for the period March 1 to March 31, 2011 and appears to be the most recent data available. This now places the site..

Facebook appears unstoppable at the moment. According to a new report from Reuters, the social network’s revenue for the first half of 2011 stands at $1.6 billion – double what it earned in the first half of 2010. While Facebook does not disclose its financial results, an insider told a Reuters reporter that Facebook’s net..

We were sent the latest Cisco Quarterly Threat Report (2Q11). The first half of 2011 witnessed a seemingly nonstop array of data breaches against companies, big and small. In some of those cases, the attackers claimed the motive was to shed light on security issues. But in other cases of stolen and published customer data,..

“Looking back over the last few months using Google’s handy Insights for Search tool reveals it’s been a summer of search for celebrity gossip, sporting moments and Google+” reveals Celine Crawford of MKC communications. “Without a doubt Google searches so far have been dominated by celebrity gossip and deaths.  Over April, May and June the..

Once again we receive another report saying Ireland is not embracing and not capitalising on the economic and social opportunities presented by the internet. The annual report (for 2010) of the Digital Hub Development Agency (DHDA) also highlights the potential cost savings, time efficiencies and service improvements that could be delivered by public and private..

Senior marketers in Ireland (those that spend money) believe that 2013 is the year to watch with significant growth returning again at that time with 2012 providing a solid foundation for future expansion. The general feeling for 2011 is that while difficult, it is definitely showing signs of improvement. The latest bi-annual Alternatives Marketing Watch..

The information in this article was current at 02 Dec 2011

Keywords: advertising, mobile advertising, online advertising, Online Video, Senior Analyst, Website Analytics

Other products and services from Digital Times

05/12/2011

Mobile | Digital Times

After months of speculation and hundreds of millions of euro worth of ‘earned media’ gained, Apple finally announced its latest iPhone. However, this could all change thanks to Radar, described by Foursquare as “a huge step in the evolution of the foursquare vision”. Earlier this year two HTC ‘Facebook phones’ were launched but were simply smartphones with a Facebook app button on the front.


05/12/2011

Media | Digital Times

The eleven channels include RTÉ One, RTÉ Two, TV3, TG4 and 3e as well as, RTÉ One + 1, RTÉ News Now, RTÉ jr, France 24, Russia Today and Dáil Éireann. The IIA awards has a new headline sponsor in IE Domain Registry Limited, new categories, a new venue and a record number of entries. Subscribers will be able to watch their favourite shows and films via any connected devise – PCs, Macs, tablets and phones.


05/12/2011

Business | Digital Times

Telefónica Ireland, owners of the O2 brand, has launched a new service which will allow Irish private and public sector organisations outsource their telecoms infrastructure to the cloud. The company already employs over 100 people in Dublin at its two software development centres; Misys International Banking Systems Limited and Sophis Technology Limited.


05/12/2011

Marketing | Digital Times

With a global reach of 120+ million unique viewers, and 38% of all online viewers in the UK, BrightRoll has access to more unique viewers online in the UK than YouTube, Sky and ITV combined. The fund is aimed at “social entrepreneurial initiatives that are committed to making a positive and sustainable impact on communities all over Ireland”.


05/12/2011

Social | Digital Times

Charities are ahead of their private sector counterparts in utilising social media, with 90.6% of Irish non-profit organisations now using social media, compared to only 64% of businesses, according to new research*. The Moderns, the largest exhibition to be staged at the Irish Museum of Modern Art to date, will feature over 180 artists, writers, filmmakers, architects, designers and composers.