Media | Digital Times

By: Digital Times  05/12/2011
Keywords: online advertising

Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011 (H1), compared to 2010. €65 million was spent online by Irish advertisers while spend on other media in H1 2011 has been valued by Nielsen at €443.4m down 1.5% year on year. Online adspend brings the..

YouTube is to launch 100 new channels in its bid to become a major hub for popular, professional content. It has signed deals with celebrities such as Ashton Kutcher and Madonna to produce video channels for the site. “We’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup,..

Netflix says it is entering the UK and Irish markets in early 2012. Netflix offers unlimited, streamed TV shows and films over the web to TVs and computers for a monthly subscription. Subscribers will be able to watch their favourite shows and films via any connected devise – PCs, Macs, tablets and phones. Netflix has..

Magnet WebTV has been rebranded and re-booted. It’s now called, it’s now registration-free and has a better interface. The eleven channels include RTÉ One, RTÉ Two, TV3, TG4 and 3e as well as, RTÉ One + 1, RTÉ News Now, RTÉ jr, France 24, Russia Today and Dáil Éireann. There is also “Ireland’s first..

The IE Domain Registry (IEDR) has announced the ten recipients of the company’s €100,000 OPTIMISE Fund. The fund was set up to help qualifying SMEs and micro-enterprises to upgrade their existing online presence and incorporate an ecommerce functionality. The ten recipients, who will each receive €10,000 worth of professional technical and marketing support with which..

Back in August, Google said it was going to rebuild the back end of Blogger, its blogging solution. Well, it did and all we can say is well done. Very cool. The new update ‘Dynamic views’ should give WordPress, Tumblr and even Facebook something to think about. There are seven new templates and they all..

RTÉ has redesigned its mobile site – The site is now optimised for current and ‘next generation’ smartphones including iPhone, iPad, Android, Blackberry and a variety of others mobile devices with Webkit or Opera based web browsers. The site has been updated with improved touch screen support and larger smartphone displays in mind. It..

The Audit Bureau of Circulations has come out with figures widely trumpeted by the web-site The figures put them as the number one motor site in Ireland. The audit was carried out for the period March 1 to March 31, 2011 and appears to be the most recent data available. This now places the site..

Top Gear is the second BBC series now available to rent via its Facebook page. The initial offering of three episodes – the Polar Special, US Road Trip and Vietnam Road Trip – will cost 15 Facebook Credits (€1.06) each. Once rented, they will be available to view for 48 hours. BBC Worldwide, the commercial..

The Irish Internet Association (IIA) has announced the shortlist for this year’s Dot ie Net Visionary Awards. Online voting is now open. The IIA awards has a new headline sponsor in IE Domain Registry Limited (IEDR), new categories, a new venue and a record number of entries. The new categories include Best Open Data Initiative..

PlayStation 3 owners will now be able to watch the BBC iPlayer through their televisions. The Beeb has launched a new version of its on-demand web service and millions of gamers in the UK will be able to watch the iPlayer via their TV sets. Daniel Danker, general manager for programmes and on demand, said:..

The information in this article was current at 02 Dec 2011

Keywords: online advertising

Other products and services from Digital Times


Mobile | Digital Times

After months of speculation and hundreds of millions of euro worth of ‘earned media’ gained, Apple finally announced its latest iPhone. However, this could all change thanks to Radar, described by Foursquare as “a huge step in the evolution of the foursquare vision”. Earlier this year two HTC ‘Facebook phones’ were launched but were simply smartphones with a Facebook app button on the front.


Business | Digital Times

Telefónica Ireland, owners of the O2 brand, has launched a new service which will allow Irish private and public sector organisations outsource their telecoms infrastructure to the cloud. The company already employs over 100 people in Dublin at its two software development centres; Misys International Banking Systems Limited and Sophis Technology Limited.


Marketing | Digital Times

With a global reach of 120+ million unique viewers, and 38% of all online viewers in the UK, BrightRoll has access to more unique viewers online in the UK than YouTube, Sky and ITV combined. The fund is aimed at “social entrepreneurial initiatives that are committed to making a positive and sustainable impact on communities all over Ireland”.


Social | Digital Times

Charities are ahead of their private sector counterparts in utilising social media, with 90.6% of Irish non-profit organisations now using social media, compared to only 64% of businesses, according to new research*. The Moderns, the largest exhibition to be staged at the Irish Museum of Modern Art to date, will feature over 180 artists, writers, filmmakers, architects, designers and composers.


Reports | Digital Times

New research by Marc Gosschalk, a senior analyst with comScore, suggests 1.2 billion people worldwide watched on average 18 hours of online video each in October 2011. It is expected that there will be a 50% growth in smartphone ownership in the next 12 months in the Irish market. Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011.