Marketing | Digital Times

By: Digital Times  05/12/2011
Keywords: advertising, online advertising

Digital Reach Group (DRG) has launched a new, real-time mobile and web advertising solution. is a real-time bidding service that allows advertising to be purchased and served on the fly. Advertisers can bid on ad impressions as they are served rather than buying bulk ad impressions by category. This “brings a highly targeted approach..

Blogging. A waste of time or just a form of self expression that some people crave? Either way there are very few bloggers who make money from their efforts. Why? Because most big advertisers don’t advertise on blogs (unless you create the next Mashable or aspire to be PerezHilton). Now, the planet’s most popular blogging..

Electric Media, Ireland’s largest digital advertising company, has announced a partnership with the world’s largest video ad network, BrightRoll. With a global reach of 120+ million unique viewers, and 38% of all online viewers in the UK, BrightRoll has access to more unique viewers online in the UK than YouTube, Sky and ITV combined. “Brightroll’s..

Here at DT we really like this innovation from Swedish interior design retailer Lagerhaus (nothing to do with beer). Meet the world’s first pop-up shops for blogs. Rather than creating a pop-up shop on its Facebook page, Lagerhaus created a pop-up shop widget for blogs and then gave it to some influential interior design bloggers..

Carphone Warehouse and the Simon Community will attempt to break the world record for the highest number of simultaneous Christmas cracker pulls, this December 2nd on Hanover Quay, Grand Canal, Dublin 2. The event will take place at 12.30pm and is open to everyone to join in. The record currently stands at 1,478, and they..

The Arthur Guinness Fund is now open for applications. The fund is aimed at “social entrepreneurial initiatives that are committed to making a positive and sustainable impact on communities all over Ireland”. To date €1.65 million has been awarded to a wide range of organisations. Successful projects are eligible to receive between €50,000 and €100,000..

Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011 (H1), compared to 2010. €65 million was spent online by Irish advertisers while spend on other media in H1 2011 has been valued by Nielsen at €443.4m down 1.5% year on year. Online adspend brings the..

Blue Cube Interactive has won the digital strategy, project management, creative and design account for after a competitive five way pitch. The digital agency will assist in the strategic development of the lottery on web, mobile and social channels. It will also project manage all elements of the web site development and hosting and..

Deirdre Waldron is the new managing director of the Cawley Nea\TBWA group of companies, replacing Brian Swords who is taking up a senior position with sister agency TBWA\Shanghai, the network’s agency in China. Waldron was previously MD of, the group’s digital agency. Brian Swords first joined the advertising firm in 1993 and became managing..

The real-time digital advertising network Jemm Group is entering the Irish market. The company is to form a partnership with Flashpoint Ireland and will be headed by Elaine Bresnan who will act as Country Manager for Ireland. Bresnan, who has extensive experience in the digital publishing sector, will work with Flashpoint’s commercial director and general..

Irish registrar and hosting company Blacknight has announced its sponsorship of 24 The Web , a 24 hour web design challenge for charity. 24 The Web, which is in its second year, takes place during design week 2011 on the weekend of October 29-30 in Dublin, Ireland. 24 The Web is staffed by teams of..

Fancy yourself as the next Jamie or Gordon or Donal or Darina? YouTube has launched a program looking for ‘the stars of tomorrow’, specifically in this case the YouTube ‘Next Chef’ and the YouTube ‘Next Trainer’. Starting today, people from Ireland, Australia, Canada, India, New Zealand, South Africa, the United Kingdom and the United States..

The information in this article was current at 02 Dec 2011

Keywords: advertising, online advertising

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Business | Digital Times

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Social | Digital Times

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Reports | Digital Times

New research by Marc Gosschalk, a senior analyst with comScore, suggests 1.2 billion people worldwide watched on average 18 hours of online video each in October 2011. It is expected that there will be a 50% growth in smartphone ownership in the next 12 months in the Irish market. Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011.