By: Digital Orchard  05/12/2011

“Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML 5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML 5 is completely open and controlled by a standards committee, of which Apple is a member”

Apple opts for HTML 5

Why do we even have Flash? Because today’s HTML – the set of commands that allow a website to load and display a page inside a browser, doesn’t support audio or video. That’s right, they don’t understand how to find, grab, display and control streaming media – or even animation.

HTML5, does. When HTML5 has been approved, and becomes the defacto standard for the web, developers and content providers won’t need proprietary players to let their audience interact with their content. It will just be a standard part of any web page, like text and images are today. That’s a radical change, not unlike the analog to digital transition that terrestrial broadcasters are going through.

However, none of today’s popular browsers fully support this new standard. Even if every browser maker embraced HTML5 fully, it will still be years and years before most devices supported it as most web users are slow to update their browser.

Here is the kicker! Google owns YouTube which in turn rules video on the web. It delivers this video via Flash. But you can place a substantial bet with Paddy Power that a HTML5  (’flash free’) version of the site is currently in the pipeline. Once the standard is set, and Firefox , Chrome, iPad and iPhone support HTML5, we’ll see a new, much richer HTML5 version of YouTube debut rendering the primary Raison d’être for Flash obsolete.

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However, after briefly reviewing these sites, in many cases it becomes immediately clear that the site requires a complete usability makeover before it is optimized for search engine rankings. SEO/SEM without good usability is akin to inviting people around to your house for dinner and serving them porridge. Not what a cash strapped business owner looking for improved search rankings wants to hear but nevertheless.


Mobile Internet

During Sunday night’s Academy Awards ceremony, Apple launched a television advertising campaign for its new iPad device. The iPad will be available in the US on Saturday, April 3, for Wi-Fi models and in late April for Wi-Fi + 3G models.



Launching the campaign, Alan Graham, campaign Director, said: “ seeks to consolidate and channel consumer power to drive economic recovery and empower ordinary people to take an active role in our economic recovery through their buying decisions. The cornerstone of is an on-line presence where consumers can access and share accurate and relevant information about Irish sourced goods and services.