By: Digital Orchard  05/12/2011

Launching the campaign, Alan Graham, campaign Director, said: “ seeks to consolidate and channel consumer power to drive economic recovery and empower ordinary people to take an active role in our economic recovery through their buying decisions. By switching just €20 of their weekly purchases to Irish goods and services, consumers can help to generate 20,000 new jobs across the country.“

He also said: “ The cornerstone of is an on-line presence where consumers can access and share accurate and relevant information about Irish sourced goods and services. This includes Ireland’s first online directory of Irish products that will allow consumers search for Irish alternatives of the everyday products they buy.”

Mr. Graham said: “ is different to other ‘Buy Irish’ campaigns. It’s not a commercial tactic, its about Irish consumers finding a voice and a platform to effect change, and raise awareness about how powerful consumer spending can be,” continued Mr. Graham. He added: “We want consumers the length and breath of the country to get involved, share information and make more informed purchasing decisions. “ has no commercial agenda – the only groups we want to support are the Irish consumer and the thousands of workers whose jobs are dependent on industry in Ireland,” he said.

“We’re not advocating support for any domestic product that doesn’t offer equivalent or greater value to the imported one. Switching €20 need not cost a cent extra – provided people are equipped with the right information. For example, we still import 25-30% of the bottled water we drink, yet it’s often more expensive to drink imported bottled water than a domestic brand – so switching will actually save you money.”

The information in this article was current at 02 Dec 2011

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