Digital Media Island » Startup

By: Digital Media Island  05/12/2011

Digital Media Island » Startup

AM (Anton Mannering): Hi Stewart you run Sun’s Startup Essentials program in the EMEA region. How long has Startup Essentials been going elsewhere?

ST (Stewart Townsend): Globally it was launched in November 2006 in the US and came to Europe on December 5th 2007.

AM: Who that we’d know has been a client? Give me a few examples.

AM: What problems do you help solve or alleviate for startups?

We also give startups who require hosting, access to discounted hosting for cloud computing, colocation, dedicated and managed hosting, making it easy to scale from Day 1, and we’ll continue talking to them about how to scale their company. (Stewart lists what they offer, I’ve listed it here so you can read it easily)

  • FREE technical support, ask a Sun engineer questions on MySQL, Glassfish, and get an answer, to your problem
  • Introductions to investors and capital houses.
  • Discounts on the latest events….
  • Community hosting offers – FREE hosting for FB, MySpace, Opensocial

Each startup is different so I try to offer as much as I can then tailor where required, if someone wants to grow their business or a channel, I can introduce them to our sales team or channel to market.

AM: Why are you getting into the irish ecosystem now?

ST: We have been running the programme in the UK, France, Germany and Israel for 8 months to trial it, and make certain we have the right offering for the market, now we have all in place,then we are growing out across EMEA over the next two months, and I made certain that Ireland was on the first growth output, as it has such a hot vibrant startup community, that Ive wanted to help and support for such a long time

AM: What is Suns philosophy on this? What are you trying to achieve?

ST: In terms of Startup Essentials, we want to help support the community at large and give them access to our Open Source stack and Enterprise class offerings, so that when they grow and scale, they are prepared for it, and have an infrastructure in place that will mean they wont fail, whilst also by introducing them to our large startup network they can grow as a business as well, and thus benefit not just technically but commercially as well.

AM: And do you have any specific goals for the program in Ireland?

ST: Help grow and support as many startups as possible.

AM: Will there be some sort of official Launch in Ireland? When will it be?

AM: Well we’ll see if we can give you a hand with that…


So the program is live now in Ireland and it’s free to sign up. It’s definitely worth checking out as their definitely seem to be some great benefits to the program as described here. I’ll certainly be keeping a keen eye on the developments here and I’d love your feedback on any wins and losses.

The information in this article was current at 02 Dec 2011

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