Mobile Social Networks reach users on the go

By: Clickatell  05/12/2011
Keywords: social networking, messaging, Text Messages

The Commission for Communication Regulation in Ireland reports that SMS messaging is increasing quarter on quarter and the volume of text messages sent has increased by 33.5% from 2007 to 2008. Multimedia messages including picture messages continue to increase while voice calls are down.  

  • The ability to reach potential users despite them not having WAP-enabled phones or Java applications as text messaging overcomes all handset limitations. Reach users in emerging markets where there are limited data connections.

  • Reach your users when they are off-line from your social network and 'tickle' them to sign in or alert them of new messages or developments - increase their interaction with your site. More 'eyeballs' means more advertising revenue.

  • Offer your users more value by using SMS text messaging to authenticate sign-ins, message alerts, info on product offerings and offer flexible communication options. Happy customers are loyal customers. 

  • Increase your revenue. Using premium-rated text messaging allows social network sites to charge for monthly subscriptions as well as facilitating direct sales.  

  • Allows your social network users' freedom of movement and access from wherever they are in the world, whenever they want.

  • They can post and receive content while on the 'go' through text messaging to a public stream. This allows greater interactivity between your site or application and your customers. 

  • They can 'check-in' and 'locate' other users in their physical vicinity.

  • They can receive alerts to posts they have subscribed to as well as alerts to new mail or developments within the network.

  • They can interact more deeply with your social network site.

Make more money, offer more value, reach more social network users and stay ahead of the competition by taking your social networking site or application mobile today, with Clickatell. The mobile industry recognises Clickatell as the leading mobile service provider in the world and our SMS Gateway was given the 'Best Value Product' Award at the 2008 Mobile Industry Review as a result. We also walked away as the 'Best Messaging System' and 'Most Visionary Wireless Leader' at the 2008 Mobile Village Awards. 

Keywords: messaging, Sms Gateway, SMS messaging, social networking, Text Messages

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