Digital Outdoor Advertising Networks (DON

By: Clear Channel Ireland  05/12/2011
Keywords: advertising, outdoor advertising, Digital Billboards

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What it means for the FBI: it now takes our investigation and adds that sixth man. The sixth man in basketball is very important and most of the time it's the audience. In a situation like this it lends eyes and ears to our investigations because it provides additional information that we just may not be able to run across in our day-to-day operation.

Supervisory Special Agent Bret Hovington
Chief, FBI Community Relations Unit

I was so excited and compelled by the results of our digital campaign that I wanted to share the results with you!

As you know, we created a unique domain name for our website that allowed us to track exactly how many visitors came to the site while the digital billboards were up in the air. We did not market the domain name anywhere other than on our digital boards. The results tell the story. The blue timelines represent the period of time that our campaign was up and running.

Robert Leesman
Create My Scene, Inc.

Prior to partnering with Clear Channel, our website for Homes by Joe Boyden, LLC was garnering, on average, 1000 hits a year. In October we launched a branding campaign that utilized Clear Channel’s new digital billboards. With their great exposure and excellent production department, our hits in that single month jumped to over 7,000. It’s been a great experience. Homes by Joe Boyden, LLC looks forward to a long and fruitful relationship with Clear Channel.

Ally G. Sanxay, CPA
Homes by Joe Boyden, LLC

A new era of advertising has emerged.

Eight advertisers rotate continuously, each one having eight seconds to display a static image. Images can be scheduled to run at certain times of the day, on particular days of the week or even on specific boards within the network.

The colors are vibrant, the images are crystal-clear and every few seconds a new design is displayed, keeping your audience engaged. The Digital Outdoor Network is the perfect medium for the forward-thinking advertiser. Reach out to thousands of people every day, and do it with style and class.

Features and Benefits

High frequency Over a 24 hour period, your message can be broadcast up to thousands of times on our networks.
24-hour copy changes Adapt to the market and achieve marketing objectives quickly.
No extra production costs Makes budgeting easier. Ability to react to what works. Eliminates time and printing costs.
Flexibility Start a dialogue, create anticipation, customize programs, and build ongoing relationships with the consumer.
High traffic locations Optimize distribution, circulation, and visibility quickly.
Latest technology Newest display technology offers the best color definition and image quality - day and night.
Exclusive Only Clear Channel has the Digital Outdoor Network.

Keywords: advertising, Digital Billboards, outdoor advertising

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