Social media has turned the web upside down in the last few
years and has the power to literally make or break your online
Done well a social media campaign can result in increased brand
exposure, thousands of new website visitors and natural links to improve
those all important search engine rankings.
1: It’s natural. Not only do you get
natural links without any discernible pattern, your website is
exposed to large groups of people in a spontaneous fashion. This
differs from paid advertising which has overt commercial overtones.
2: It’s defensible. Once successfully
mastered, social communities can be a great source of web traffic
on top of any traffic you are already receiving from search
engines. While you can’t easily increase your search engine traffic,
social media traffic can be very easily controlled through strategic
3: It’s low-cost/high returns Costs are
limited to only time and perhaps the expenses involved in hiring a
freelance programmer/designer. The benefits will often exceed the
cost. It would COST you thousands to buy many links; social media
has the ability to give you that for free.
4: It complements other efforts. Social media
optimization and marketing is usually community-specific. It
doesn’t interfere with any other methods of getting traffic to
your website. It can and will fit perfectly with an advertising
campaign targeting other websites or search engines.