Social Media

Social Media from Marketing Online

By: Marketing Online  17/08/2010
Keywords: marketing, search engine marketing, online marketing

Social media has turned the web upside down in the last few years and has the power to literally make or break your online marketing campaign.

Done well a social media campaign can result in increased brand exposure, thousands of new website visitors and natural links to improve those all important search engine rankings.

1: It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.

2: It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

3: It’s low-cost/high returns Costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would COST you thousands to buy many links; social media has the ability to give you that for free.

4: It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Keywords: digital marketing, e Marketing, marketing, Marketing Online, online advertising, online marketing, search engine marketing, search engine optimization, web content writing