Search Engine Optimization

Search Engine Optimization from Marketing Online

By: Marketing Online  17/08/2010
Keywords: marketing, search engine marketing, online marketing


Search engine optimisation (SEO) is a series of techniques designed to increase the quantity and quality of traffic sent to a website by 'natural' (or 'organic') search engine results.


Good SEO gets you noticed, generates trust and attracts business.
If a search query places your website at the top of Google's results, then 42% of people will visit your site. If you are listed second, 19% of people will click through. If you're third, the figure drops to 8%.


Put simply, if you improve your search engine optimisation, you will appear higher on results pages and win a larger share of visitors and customers.


Search engine optimisation techniques fall broadly into two categories: on-page optimisation and off-page optimisation.

On-page optimisation is partly about making sure a website’s design does not cause problems when it is automatically indexed by a search engine. It also involves making website content more relevant to certain search queries, including the use of keywords, key phrases and (in a site’s HTML code) targeted meta data.

Off-page optimisation includes many techniques designed to encourage search engines to give you a higher ranking. The most common is building links to a site from other, respected sites – giving you a popularity boost, and the authority that comes with a higher ranking.


Keywords: digital marketing, e Marketing, marketing, Marketing Online, online advertising, online marketing, search engine marketing, search engine optimization, web content writing