Sometimes a company's most important point of contact with its customers is the one most easily overlooked, something as mundane and functional as an invoice, an account statement or a despatch notice.
Think about it, though. Who really enjoys getting an invoice? Worse yet, who enjoys getting an invoice that is hard to decipher and understand, making the pain of paying just that bit more painful. At this tension-filled moment in the transaction process, wouldn't it be wiser to make paying, if not exactly a pleasure, maybe just a little less of a chore?