Cannon Consulting - Services

By: Cannon Consulting  05/12/2011
Keywords: hotel, marketing, creative marketing

At Cannon Consulting we aim to grow your business through creative marketing, energetic sales consultancy, sharing with you our in depth industry knowledge, revenue management advise, client introductions and a constant, continual development. Started by Olivia Cannon, a seasoned and experienced hospitality industry professional, we assist hotels, resorts and venues develop a road map and help to implement it with imagine and flair so as to secure for a successful future for the organisation.

We make plans not promises! Cannon Consulting produces hands on actionable hotel marketing plans and, in order for owners and management to make certain that Euros are being spent wisely and that the sales, marketing, revenue, and reservations teams are meeting management expectations. We perform annual and quarterly reviews and evaluations of entire sales and marketing plans and operations that are put in place. We assist clients to improve performance by virtue of our sound advice and counsel, direction and execution.

Services include:

  • Hotel Doctor Service - a one week of highly intense consultancy at your hotel to diagnose the strengths and weaknesses of a business from a sales and marketing perspective.
  • Audit of existing sales and marketing activities with detailed recommendations.
  • Help with developing effective and creative sales and marketing plans.
  • Internet marketing expertise - how to increase traffic and online conversions.
  • Advise on online distribution via third party channels and websites.
  • How to deliver and measure a positive return on sales and marketing spend.
  • How to market and sell in a recession.
  • Revenue management strategy.
  • Mystery shopping.
  • Consult on new website builds with chosen developer to include; content writing, design specification and vetting booking engine solutions.
  • E- marketing communication.
  • Sales and marketing team mentoring (one off and ongoing projects).
  • Competitor analysis.
  • SWOT analysis.

Keywords: creative marketing, hotel, marketing, Revenue management