Branding + Design for Print + Web - corporate identity

By: Brandbox  05/12/2011
Keywords: corporate identity

  Corporate Identity

Corporate identity is the brand of the organization and identifies your cause, your vision and your approach to helping people. It is often the first and only impression that the general public has of who you are and what you do. Corporate identity is demonstrated by branding and trademarks. It is concerned with the visual aspects of a company's presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals.

Corporate Identity is the core of an organization's existence, made up of its history, beliefs, philosophy, technology, and people, its ethical and cultural values and strategies. Corporate identity also helps determine the positioning of an organization in terms of its markets and competitors and is the perfect way to create a complete corporate style vitally important for any business.

Corporate identity is the essence of a company expressed visually, audibly, and electronically. It is the visual means by which organizations, businesses, and manufacturers are recognized and distinguished from each other. It is also a means of conveying the ways in which they carry out, and values inherent in, their activities. Corporate Identity conveys its traits and services to its clients and viewers by incorporating fresh ideas and effective designing strategies astutely. Encapsulating the brand identity of an organization is not the ultimate objective of Corporate Identity Design; there are some other aspects too. Increasing the awareness of an organization’s image among targeted people is another important aspect of Corporate Design. It can play a dominating role in emulating its rivals in highly competitive industries.

Corporate identity is demonstrated by branding of trademarks. A good example is McDonald's; it's trademarked red and yellow "M" logo appears consistently throughout the McDonald's packaging and advertisements and can be easily recognized throughout the world. Corporate identity is the establishment of a set of visual rules, which form and enrich the relationship between corporation and the consumer. In essence, its job is to constantly reinforce positive perceptions of the corporation, retain brand awareness and be justifiably memorable. Corporate Identity is perfect to create complete corporate style vitally important for any business. The standard corporate identity package will contain all necessary printer-ready electronic files: logotype, standard letterhead, envelope and business card layout.

Considering a rebrand, a realignment or simply a modernizing of your Corporate Identity?

A brandkit package is just the ticket. 

Keywords: corporate identity

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