Destination Marketing on Social Media - Betapond

By: Betapond  05/12/2011
Keywords: user generated content

Location Based Marketing 

DMOs play a leading role in recommending locations and related activities to their target market.

The evolution of user generated content means that social media now plays a critical part in DMO advertising strategies. Peer-to-peer social recommendations are the most highly valued and trusted source of information for travellers, far outweighing paid-for or editorial recommendations.

Location based social media represents an essential part of the marketing mix for domestically focused DMOs.

We provide app solutions that enable DMOs to incentivise consumers to recommend locations and also provide interactive experiences for consumers to view real-time, crowd sourced recommendations based on social activity around places.

Keywords: user generated content

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