Destination Marketing on Social Media - Betapond

By: Betapond  05/12/2011
Keywords: user generated content

Location Based Marketing 

DMOs play a leading role in recommending locations and related activities to their target market.

The evolution of user generated content means that social media now plays a critical part in DMO advertising strategies. Peer-to-peer social recommendations are the most highly valued and trusted source of information for travellers, far outweighing paid-for or editorial recommendations.

Location based social media represents an essential part of the marketing mix for domestically focused DMOs.

We provide app solutions that enable DMOs to incentivise consumers to recommend locations and also provide interactive experiences for consumers to view real-time, crowd sourced recommendations based on social activity around places.

Keywords: user generated content

Other products and services from Betapond


Services to Agencies - Betapond

We build User Generated Content (photos, videos, audio) based competition apps, Facebook Places leaderboard & check in promotion apps, quiz based apps, data capture apps, social games and may other types of apps. Many apps are created as part of social media marketing campaigns while others are developed for clients that want to achieve long-term engagement with their audience.


Check in Marketing - Betapond

By enabling a check in marketing layer on top of in-store Wi-Fi, it is possible to promote relevant check in rewards to consumers on their mobile phone or laptop. Check in marketing incentives can be integrated with touch points on various customer loyalty and customer contact screens. It’s a simple value exchange – free Wi-Fi in return for letting your friends know what brand is providing it.