Internet Marketing Ireland | Online Marketing | SEM Search Engine Marketing | Social Media Marketing

By: Avatar Web Solutions  05/12/2011
Keywords: web site, search engine optimisation, internet marketing

Defining Internet Marketing / Search Engine Marketing

Internet Marketing

, also referred to as

search engine marketing

, or

online marketing

, is all about using the internet, and in particular the search engines results pages, or SERPs, to advertise your products or services through your own web site. This is done primarily by purchasing sponsored listings on other sites, or opting into one of the major search engine's paid schemes. The birth of

Internet Marketing

can be traced back to 2001, when Overture was launched as the first


Despite the fact that

Internet Marketing

is more expensive than natural Search Engine Optimisation, it is a form of

Online Marketing

that has enjoyed unprecedented growth since its inception, becoming the darling of advertisers. There are many reasons for its popularity, topmost of them is the speed and ease with which you can set up your campaign. Nowadays Overture has become Yahoo, and has ceded much of it's market share to the giant Google, whose own


system (Adwords) has been steadily increasing its market share, and now MSN has joined the battle. With the


industry currently raking over $3 billion annually from web site advertisers, we can expect even more competition in the future.

Search Engine Marketing | SEM is not SEO

It can be easy to mix up these two disparate methods of driving traffic to your web site, but the easist way to understand the distinction is perhaps to consider

Search Engine Marketing

as an additional last step of the overall Search Engine Optimisation process, or as a separate marketing strategy altogether. Search Engine Optimisation is by nature a gradual, ongoing process, relying as it does on adapting your web site design and content in such a way as to make it more attractive, and therefore more easily indexed and better ranked, to search engine spiders. This process entails a lot of work in the site's design and coding, and in the building and maintenance of favourable relationships with other online companies.

On the other hand,

Search Engine Marketing

appears to be a quick fix, but at a cost. Usually,


requires little or no extra work to be done on your site. Instead, your efforts are concentrated on the creation of banner or text ads, paying for their inclusion in the SERPs or on the pages of other sites, then monitoring closely how successful or not your campaign is, and altering and tweaking the campaign to ensure the best possible results.

Internet Marketing | Advantages of Online Marketing

There are some obvious advantages

Internet Marketing

has over Search Engine Optimization:

  • Tracking is easy. Rather than having to wait for months to see the effect of your camapign, the success of any given keyword can be measured within days. This is especially true of Google, thanks to their comprehensive Analytics program.
  • Guaranteed success. If you want your listing to be top, then you simply outbid your competitors.
  • Landing pages. Rather than being at the mercy of a search engine spider who may pull up pages of your web site that aren't exactly the page you might have chosen for that particular term, you can specify exactly where the visitor arrives on your site, and create pages that are wholly designed for a particular search term.
  • Immediacy. Your listing becomes active almost instantaneously.
  • No alterations. Your site can be top listed without having to make any changes to its content or layout.
  • No extra work. Its an auction, so you don't have to spend time ensuring that you've submitted it to all the right search engines and directories.

For a much more detailed discussion of exactly what

Internet Marketing
The information in this article was current at 02 Dec 2011

Keywords: Engine Optimisation, internet marketing, Marketing Strategy, online marketing, search engine, search engine marketing, search engine optimisation, search engines, web site, web site design

Other products and services from Avatar Web Solutions


Optimised Web Design & Web Development Ireland | Web Positioning | Web Design Services Ireland

Search Engine Optimisation has developed into one of the most cost effective, online marketing tactics there is, generating the highest ROI of all methods of Internet Marketing and Search Engine Marketing. We can help your site move up the search engine rankings, we can drive more targeted traffic to it, increasing your ROI.


Content Management Systems Ireland | CMS Ireland | Content Management Systems for Small Business Web Sites in Ireland

We can provide you with a Content Management System that allows you to easily update your web content, thus ensuring you are in full control of your own site. Every site Avatar Web Solutions creates is unique, fashioned for that client to meet their very specific needs, and likewise with the CMS we build. Whether you need to upload new pages, images, news items or special events, Avatar can provide you with a bespoke CMS that has you in mind.


Web Site Content Development Ireland | Optimised Content Development | Writing Content for the Web

Our team of experts create content featuring headlines and keyword-rich copy that both connects with your audience and appears highly relevant to search engine spiders. We are highly skilled in developing optimised web content using the keywords and phrases that your target audience uses when searching for your products or services. We understand that writing web content is considerably different to writing for other media.


ecommerce solutions Ireland | eCommerce Web Design | Ecommerce development

AVATAR eSHOP is a feature-packed, comprehensive Ecommerce solution for selling online, which allows you to trade 24 hours a day, 7 days a week, as well as reach the global market. In an initial meeting we will to study all key facts about your business including product information, market positioning, payment gateways and general business operations.


Web Design Strategy Ireland | Web Development Strategy | Internet Marketing Strategy

Just as it is with any other business, the decision making process should always follow on from good research and planning.


Web Design Ireland | Optimised Web Design | Website Design | Website Redesign

Good web design involves creating a site that can be navigated intuitively and whose layout can be clearly understood by a first time visitor, allowing them to locate the information they need promptly. Our highly qualified and experienced team has cutting edge skills in both design and development, and is a mix of programmers, web designers and online marketing specialists.