On-Hold Messaging, Audio Marketing, Information on hold, Telephone Recordings

By: Audiocom  05/12/2011
Keywords: messaging

Our Product/Benefits

Our clients not only experience a significant return on investment, but also benefit from enhanced customer service, a positive and professional image and a more educated clientele.

If you're wondering how professional On Hold Messaging can benefit your organisation, here is a list of examples of how our clients do it every day.

• Cross sell your products and services so that everyone knows the extent.

• Suggest new and innovative ways of using products and services you sell.• Highlight current promotions, incentives, special offers or deals.• Upsell new products & services to established customers.• Announce upcoming events/open days/trade shows.• Reinforce your existing marketing campaigns.• Dramatically reduce caller hang-ups.• Direct callers to your website.

• Let callers know you genuinely appreciate their custom and patience on-hold.

• Mention special services that customers may not be aware of ie. free delivery, shipping or other services unique to your company.

• Highlight guarantees, warranties, return/credit policies and procedures.

• Gently remind callers that you haven't forgotten about them.

• Offer immediate solutions to customers with problems by identifying and answering common questions.

• Tell callers where to call for assistance after hours or in an emergency.

• Give an overview of your company's growth and success.

• Highlight your involvement and participation in charities and the community.

• Identify your company's competitive advantages.

• Highlight your membership in the Chamber of Commerce or in other organisations.

• Play back recorded testimonials of satisfied clients.

• Provide results of customer satisfaction surveys.

• Provide answers to frequently asked questions such as directions, opening hours etc.

• Identify who to ask for depending on the reason for the call.

• Offer purchasing information to speed up the phone call eg. credit cards accepted, terms and conditions etc.

• Broadcast your company's mission statement/philosophy.

• Highlight recent company achievements or industry awards.

• Promote the locations of your business

• Invite callers to your premises, trade shows or upcoming events.

• Introduce new staff members.

• Give your company a personality and attitude - match music and voiceovers to reflect your corporate image.

• Incorporate a corporate jingle or audio from current TV/radio advertisements into your messages.• Make a positive and professional first impression.

• Provide appropriate industry news to keep callers informed about your business - and theirs.

• Tell callers well in advance if you are moving premises and where they can find you.• Introduce new products and services you bring on.• Inform callers of trade shows, industry conferences and other events that may help their business.• Create a regular audio newsletter about events in your company.• Educate callers on recent technological or environmental developments that may affect, assist or enhance their business.• Promote new distributors or locations you develop.• Warn customers of changes taking place in the marketplace that may adversely affect them!

• Offer useful advice regarding your products and services.

• Develop skits or amusing messages around information you want to present.• Provide interesting or unusual facts, history or background about the products/services you sell.• Create your own "radio network" that has only one sponsor - your company.• Help distract callers from watching the clock by making light of the fact they are on-hold!• Provide seasonal greetings.

Keywords: messaging

Contact Audiocom

Email - none provided

Print this page


Other products and services from Audiocom


Music On Hold, Messages On-Hold, Marketing On Hold, Ads On-Hold

Our SoundThe talent behind the microphone, the quality of your script and the final mix can make all the difference to how callers perceive your company while they're waiting to do business with you. Our state-of-the-art Recording Studios are fully equipped with the latest digital recording and editing equipment to ensure the highest possible quality standard for your audio.


On-Hold Players, Telephone on hold equipment, Telephone on hold hardware , On-Hold Systems

MULTI-BRANCH SOLUTIONS Whether you have 1 or 1,000 locations, Audiocom’s advanced remote access equipment offers the ultimate solution to your on-hold requirements. IP based technology enables us to update audio at an unlimited number of locations simultaneously. This eliminates the need for individual branches to interact with their On Hold Messaging system. User-friendly and compatible with all major telephone systems.