Assure Information Services

By: Assure Information  05/12/2011

When it comes to business, risk is unavoidable and business opportunities may be elusive. Fortunately, there are things you can do to help minimise risk and maximise opportunity, both at start-up and on an on-going basis. The differences between winning and losing, success and failure may often be as simple as knowing something that nobody else knows.

Good timely research and information can always reduce business risk and identify opportunity.

Solid effective research should underpin every key business decision. This can be the critical factor in the success or failure of a business. Useful data and information can help provide the knowledge, which provides access to business opportunity and helps ensure success.

Information research can take time, effort, skill and sometimes money to have the evidence and provide the knowledge you need to make those sound decisions.

In a recent Dow Jones/SLA survey from May 2010 on ‘The Impact of “Bad Info” on Business Decisions’, two-thirds of those responding to the survey felt that the prevalence of bad information on the free web is a cause for concern or serious/major problem to them or their organisation. These problems can range from a ‘waste of time double checking’ to ‘inadvertently using false information’. The use of reliable sources, paid sources etc. can help mitigate this problem.

When it comes to business, risk is unavoidable and business opportunities may be elusive. Fortunately, there are things you can do to help minimise risk and maximise opportunity, both at start-up and on an on-going basis. The differences between winning and losing, success and failure may often be as simple as knowing something that nobody else knows.

Good timely research and information can always reduce business risk and identify opportunity.

Solid effective research should underpin every key business decision. This can be the critical factor in the success or failure of a business. Useful data and information can help provide the knowledge, which provides access to business opportunity and helps ensure success.

Information research can take time, effort, skill and sometimes money to have the evidence and provide the knowledge you need to make those sound decisions.

In a recent Dow Jones/SLA survey from May 2010 on ‘The Impact of “Bad Info” on Business Decisions’

Two-thirds of those responding to the survey felt that the prevalence of bad information on the free web is a cause for concern or serious/major problem to them or their organisation. These problems can range from a ‘waste of time double checking’ to ‘inadvertently using false information’. The use of reliable sources, paid sources etc. can help mitigate this problem.

In a recent Dow Jones/SLA survey from May 2010 on ‘The Impact of “Bad Info” on Business Decisions’, two-thirds of those responding to the survey felt that the prevalence of bad information on the free web is a cause for concern or serious/major problem to them or their organisation. These problems can range from a ‘waste of time double checking’ to ‘inadvertently using false information’. The use of reliable sources, paid sources etc. can help mitigate this problem.

Do you require direct research support immediately or on an on-ongoing basis? Whether you need quick answers, or maybe you aren’t sure whether you’re asking the right questions - we may be able to help.

Data and information is everywhere, but what about its accuracy, reliability, and value? There’s undoubtedly a vast amount of information easily available on the internet, and the range of information media today is often overwhelming. It’s estimated, that by 2011, the digital universe will be 10 times the size it was in 2006. Unlike the traditional information (books, reports, magazines etc.), no approval is sought for content before it is uploaded. Apart from these issues of quality and quantity, information is continuously being created and revised, it’s also being created for many different purposes, existing as blogs, opinions, stories, adverts etc.. As of mid-2009, the indexable web contained approx. 25 billion pages and there were almost 110 million websites. The ‘invisible web’ is even greater!!

It can be a real struggle navigating your way through this and attempting to evaluate it for planning and decision-making purposes. However, if you need help in finding good, reliable information or just in figuring out how to best to access the information you need to support your business, we may be able to help. We can also help you find answers to specific questions or to understand and apply critical business information.