Understanding Promotional Effectiveness Through Research

By: Analytic Partners  05/12/2011

Devoting dollars to consumer or trade promotions can be an effective way to boost business activity. But in planning your promotions, it’s important to understand the insights that make the difference between profitable promotions and those that fall flat of expectations. Analytic Partners will assess your promotion activities and help you adjust your promotion strategies to ensure that you deliver sales and profits.

We’ll closely examine your promotion activities, such as coupons, special packs, discounted prices, sampling, buy-one-get-one, special displays, feature ads, on-pack stickers, special packaging, and event or sponsor-driven promotions to determine the impact of these activities on sales and profits. With these facts clearly understood, you’ll have the insights to improve your promotion plans for increases in revenues and profit, market impact and enhanced marketing ROI.

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