With our marketing simulation dashboard, SIM-PaL™ (Simulate, Plan and Leverage), you’ll have the power to run complex marketing simulations with an easy-to-use, highly-secure Web-based marketing simulation tool that’s customized for your business.
Our SIM-PaL™ marketing simulation dashboard leverages our comprehensive Marketing Mix Modeling output to allow you to create and store marketing simulations and run multiple what-if scenarios to understand the impact of alternative marketing plans. SIM-PaL™ will produce annual projections based on revised spending, pricing, or advertising and promotion activity levels and more – and you’ll gain an understanding of the impact of those changes on your projected revenue performance.
Plus, with our SIM-PaL™ marketing simulation dashboard, there are no infrastructure and support costs. Because the marketing simulation dashboard is housed on our servers and accessed through the internet, you won’t be bothered with software installations, upgrades or maintenance. Marketing simulation and planning have never been so easy.