(POS) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). Point of sale displays (also known as
Point of Purchase
displays) are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, banners, slatwall fittings and acrylic/Perspex displays.